Top 20 Sales Productivity Softwares for Winning Teams
Jul 15, 2025
You've set up your CRM, trained your team on the sales process, and crafted the perfect pitch. Yet somehow, your reps are still drowning in administrative tasks instead of doing what they do best—selling. If your team feels overwhelmed by the sheer number of tools available or frustrated with complex setups that seem to create more problems than they solve, you're not alone.
Here's a startling reality check: according to research from Dooly, 41% of a sales professional's workday is not spent selling. That's nearly half of your team's valuable time consumed by data entry, meeting notes, follow-up scheduling, and other non-revenue generating activities.
In this guide, we'll cut through the noise and present the 20 most effective sales productivity softwares categorized by function—from CRM and pipeline management to social selling and proposal creation. These tools are designed to give your team back their selling time and transform them into a winning sales organization.
What is Sales Productivity Software (and Why Does It Matter?)
Sales productivity software encompasses tools designed to automate repetitive tasks, organize customer data, streamline communication, and provide actionable insights that help your team sell more effectively.
The importance of these tools cannot be overstated. While research shows that sales teams use an average of 10 tools to close deals, a staggering 94% of organizations want to consolidate their tech stacks. This highlights a critical paradox: tools are necessary, but too many create inefficiencies and data silos.
What's even more telling is that high-performing sales teams use three times as many tools as their underperforming counterparts. The key difference? They're using the right tools that work together seamlessly to enhance, rather than complicate, their selling process.
The 20 Best Sales Productivity Tools (Categorized)
CRM & Pipeline Management
1. Weflow
Best For: Pipeline management for B2B companies using Salesforce
Why It Matters: Solves the pain of manual data entry in Salesforce by automating activity capture (meetings, emails, notes, tasks) to save reps 5+ hours per week
Pricing: Starts at $30/user/month
2. Pipedrive
Best For: SMBs looking for an easy-to-use, sales-focused CRM
Why It Matters: Frequently recommended in sales communities for its user-friendly interface and visual pipeline that helps reps track deals without the complexity of larger CRMs
Pricing: Plans start around $15/user/month
3. HubSpot CRM
Best For: Teams needing a powerful CRM with a free starting tier
Why It Matters: Praised for its robust free offering that includes contact management, deal tracking, and basic reporting, with paid tiers offering more advanced features
Pricing: Free CRM available; paid "Sales Hub" plans for more features
Sales Engagement & Outreach
4. Salesloft
Best For: Sales engagement for SMBs and enterprise companies
Why It Matters: Organizes customer data and automates outreach cadences across multiple channels (email, phone, social) to help teams execute their sales plays consistently
Pricing: $125-$165/user/month
5. Mixmax
Best For: Sales engagement directly within Gmail and Outlook
Why It Matters: Automates repetitive tasks, syncs data to your CRM in real-time, and provides engagement alerts to boost email effectiveness
Pricing: Free trial; plans range from $29-$69/user/month
6. Lavender
Best For: AI-powered cold email coaching for SDRs and BDRs
Why It Matters: An AI writing assistant that helps personalize cold emails, checks for spam triggers, and provides suggestions to improve reply rates
Pricing: Free plan available; paid plans start at $29/month
7. Orum
Best For: High-volume cold calling
Why It Matters: An AI-powered dialer that automates the process of calling prospects and navigating phone directories, allowing reps to have more live conversations
Pricing: Free trial for 500 calls; custom pricing
Prospecting & Lead Enrichment
8. LinkedIn Sales Navigator
Best For: B2B prospecting and lead research
Why It Matters: The essential tool for finding and engaging with leads on LinkedIn, offering advanced search filters, lead recommendations, and insights into company changes
Pricing: $64.99/month (Professional) to $103.33/month (Team)
9. ZoomInfo
Best For: Enterprise B2B teams needing high-quality contact and intent data
Why It Matters: Provides access to a vast B2B database of contacts, company information, and buying intent signals to help teams identify in-market accounts
Pricing: Reportedly starts from $14,995/year
10. LeadIQ
Best For: Capturing lead information seamlessly
Why It Matters: A prospecting platform that helps reps capture contact information from LinkedIn and other websites and sync it directly to their CRM
Pricing: Free plan; paid plans from $39-$79/user/month
11. UserGems
Best For: Pipeline generation from existing customer job changes
Why It Matters: Tracks when your past customers and champions change jobs and alerts you, creating warm leads at new accounts
Pricing: Custom pricing
Social Selling & Communication
12. Kondo
Best For: Sales professionals (SDRs, AEs, Founders) overwhelmed by the LinkedIn inbox
Why It Matters: Transforms the cluttered LinkedIn DM inbox into a high-speed productivity hub (described as 'Superhuman for LinkedIn'), preventing important lead messages from getting lost
Key Features:
Labels & Split Inboxes: Organize conversations with custom labels like 'Hot Lead' or 'Client' to create prioritized inboxes
Reminders (Snooze): Set follow-up reminders with the 'H' shortcut so messages reappear when needed
Keyboard Shortcuts: Process DMs at lightning speed without touching your mouse
Snippets: Save and reuse common messages with personalization using the ';' command
CRM & System Sync: Push conversation data to HubSpot, Salesforce, or other tools to maintain a single source of truth
Pricing: Free plan available; paid plans unlock advanced features
Conversation & Revenue Intelligence
13. Gong
Best For: Analyzing sales calls for coaching and insights
Why It Matters: Records, transcribes, and analyzes sales calls using AI to identify what top performers are doing differently and surface deal risks
Pricing: Starts at $5,000 annually for up to 49 users
14. Chorus by ZoomInfo
Best For: Conversation intelligence and deal coaching
Why It Matters: Captures and analyzes customer-facing conversations across phone, web conferencing, and email to provide actionable insights
Pricing: Contact for pricing
Scheduling, Demos & Proposals
15. Chili Piper
Best For: Automated appointment scheduling and lead routing
Why It Matters: Helps inbound leads book meetings instantly, eliminating the back-and-forth emails that waste time and addressing the need for flexibility in scheduling
Pricing: Starts at $15/user/month
16. Demodesk
Best For: Creating interactive and engaging product demos
Why It Matters: A demo platform that allows for interactive, pre-loaded presentations and captures customer insights during the call
Pricing: Starts at €29/user/month with a 7-day free trial
17. Qwilr
Best For: Streamlining the creation of beautiful, interactive sales proposals
Why It Matters: Replaces static PDFs with interactive web pages for proposals and quotes, with analytics to track when a proposal is viewed and accepted
Pricing: Starts at $35/user/month
Administrative & Task Automation
18. Otter.ai
Best For: Automated meeting transcriptions and summaries
Why It Matters: Automatically records and transcribes meetings in real-time so reps can focus on the conversation instead of taking notes
Pricing: Free plan available; paid plans start at $16.99/month
19. Dooly
Best For: Sales enablement and reducing CRM admin work
Why It Matters: A connected workspace that syncs notes and key fields directly to your CRM in real-time, eliminating post-call data entry
Pricing: Free plan; paid plans from $30-$65/user/month
20. PandaDoc
Best For: Document creation, e-signatures, and tracking
Why It Matters: Streamlines the entire document workflow from proposal creation to e-signature, speeding up the closing process
Pricing: Starts at $29/user/month
How to Choose the Right Sales Productivity Tools for Your Team
With so many options available, selecting the right tools can feel overwhelming. Here's a strategic approach to building your sales tech stack:
1. Start with Your Bottlenecks
Before looking at any tool, map your current sales process. Where do reps spend the most time on non-selling tasks? Is it data entry? Prospecting? Creating proposals? Choose tools that solve your biggest, most expensive problems first.
2. Prioritize Integration
A new tool should fit into your existing tech stack (Salesforce, HubSpot, Google Workspace, Office 365) seamlessly. If it creates more work by siloing data, it's not a productivity tool—it's an additional burden. Look for native integrations with your core systems.
3. Focus on Ease of Use
Sales reps won't use a tool that's complicated or has a steep learning curve. Look for tools that are easy to set up and use without extensive customization. Always opt for a free trial to test usability before committing.
4. Avoid Tool Overload
Remember that 94% of organizations want to consolidate their tech stack. Don't buy a tool just because it's popular. The goal is a lean, effective stack where each tool serves a clear purpose and delivers a strong ROI.
Frequently Asked Questions
What is sales productivity software?
Sales productivity software refers to any tool designed to help sales teams sell more efficiently by automating tasks, streamlining workflows, and providing actionable insights. These tools tackle common time-wasters like manual data entry, lead research, and scheduling, allowing reps to focus more of their time on high-value activities like building relationships and closing deals.
How do I choose the right sales tools for my team?
To choose the right sales tools, start by identifying the biggest bottlenecks in your current sales process. Prioritize tools that solve these specific problems, integrate seamlessly with your existing CRM (like Salesforce or HubSpot), and are easy for your team to adopt. The goal is to build a lean, effective tech stack, not just to add more software.
Why do many sales teams struggle with their tech stack?
Many sales teams struggle because they suffer from "tool overload." While tools are necessary, having too many disparate systems creates data silos, increases complexity, and adds to the administrative burden. The key isn't the number of tools, but having the right tools that work together to enhance the sales process, as high-performing teams demonstrate.
What are the most common tasks that sales productivity software can automate?
Sales productivity software can automate a wide range of common administrative tasks. This includes logging emails and calls into a CRM, transcribing meeting notes, scheduling follow-up reminders, enriching lead data with contact information, and routing inbound leads to the correct sales rep. Automating these activities frees up significant time for selling.
How many sales tools should a sales team use?
On average, sales teams use around 10 different tools to manage their workflow and close deals. However, it's crucial to focus on quality over quantity. High-performing teams often use more tools than underperforming ones, but they select tools that integrate well and solve specific problems, creating a powerful, streamlined tech stack rather than a cluttered one.
Can free sales productivity tools be effective?
Yes, many free sales productivity tools can be highly effective, especially for small teams or those just starting out. Tools like HubSpot's free CRM, the free tiers of Lavender for email coaching, or Kondo for LinkedIn inbox management offer powerful features at no cost. As your team's needs grow, you can then evaluate whether upgrading to paid plans for more advanced capabilities is necessary.
Conclusion
In modern sales, winning teams don't just work harder—they work smarter. The right sales productivity software can automate low-value tasks, organize crucial information, and provide insights that help your team focus on what they do best: building relationships and closing deals.
Start by identifying your biggest time-waster and find the right tool from this list to fix it. Small improvements in productivity compound over time, transforming good sales teams into great ones.
Remember, the goal isn't to use more tools, but to use the right ones that work together seamlessly to enhance your team's selling power.
