Summary

• Standard HubSpot LinkedIn integrations are limited, causing critical data gaps—research shows 50% of inbound leads are never even contacted due to disconnected workflows.

• The best tool depends on your goal; integrations typically focus on marketing automation (like sharing blog posts) or sales engagement (like syncing DMs).

• For sales professionals, the biggest challenge is syncing conversations from their inbox, a gap that most native tools fail to bridge.

• Kondo solves this by automatically syncing full LinkedIn DM histories to HubSpot, saving hours of manual data entry and preventing leads from getting lost.

Are you tired of the endless copy-pasting between LinkedIn and HubSpot? You're not alone. For years, users have voiced their frustration, saying things like, "3 years went by and it's still just copy-paste." Many feel the native options are "super limited and pricey," requiring an expensive Sales Navigator subscription for even basic functionality.

This disconnect is particularly painful because without a proper HubSpot LinkedIn integration, vital outreach activities remain siloed, leading to inconsistent data, poor visibility, and hampered sales performance. According to research, 50% of inbound leads are never even contacted due to slow manual processes and disconnected workflows.

This guide cuts through the noise. We'll compare the 7 best HubSpot LinkedIn integration tools, evaluating their strengths in message syncing, automation, and overall workflow efficiency. Whether you need to sync contacts, automate outreach, or finally tame your LinkedIn DMs, you'll find the right solution here.

The 7 Best HubSpot LinkedIn Integration Tools

1. Kondo: The Inbox Powerhouse for Conversation Syncing

What it is: Kondo is a productivity tool, often called 'Superhuman for LinkedIn,' designed to transform the cluttered LinkedIn inbox into a streamlined, organized hub. It's built for professionals who rely heavily on LinkedIn DMs for sales, recruiting, or networking.

How it provides a HubSpot LinkedIn integration:

• Direct CRM Sync: Kondo offers a native HubSpot LinkedIn integration (along with integrations for Notion, Google Sheets, and more via Zapier/Make) that pushes conversation data directly to your CRM.

• Automated Data Logging: Automatically sync LinkedIn DMs, notes, and labels to HubSpot contact records. This saves over 5+ hours per week and ensures 99% accuracy in CRM data.

• Workflow:

  1. Use Kondo's labels to categorize conversations (e.g., 'Hot Lead', 'To Sync - CRM').

  2. Set a rule to automatically push any conversation with the 'To Sync - CRM' label into HubSpot.

  3. The entire message history or the latest message appears on the contact's timeline in HubSpot, providing full context.

• Unique Features:

  • Unified Inbox: Combines your regular LinkedIn and Sales Navigator inboxes into a single view, eliminating the need to switch between tabs. Learn more about the unified inbox.

  • DM Management: Use labels, snooze/reminders, snippets, and keyboard shortcuts to achieve 'Inbox Zero' and never miss a follow-up. See the Inbox Zero workflow.

  • Voice Notes from Desktop: Send personalized voice notes directly from your desktop, a feature LinkedIn's site lacks.

Best for: Sales professionals, recruiters, founders, and consultants who manage a high volume of LinkedIn conversations and need a bulletproof way to sync those interactions with HubSpot.

Pros:

• Deepest conversation-level sync available

• Drastically improves inbox productivity and organization

• Doesn't require Sales Navigator for its core sync functionality

• Praised by industry leaders: Morgan Ingram of AMP Creative says, "Kondo is exactly what I knew I needed since day one on the platform."

Cons:

• Focused primarily on inbox management and DM syncing, not on automating outbound connection requests

Pricing: Business tier required for CRM sync features.

2. HubSpot's Native LinkedIn Ads Integration

What it is: This is HubSpot's official, built-in integration focused exclusively on LinkedIn Ads. Its purpose is to capture leads generated from LinkedIn Lead Gen Forms.

How it provides a HubSpot LinkedIn integration:

• It automatically syncs lead data from your LinkedIn Ad campaigns into your HubSpot portal.

• When a user fills out a Lead Gen Form on LinkedIn, a new contact is created in HubSpot with the submitted information.

• You can then use HubSpot lists and workflows to nurture these leads automatically.

Best for: Marketing teams running paid advertising campaigns on LinkedIn who need to get leads into their CRM quickly.

Pros:

• Seamless and reliable for its specific purpose

• Easy to set up within the HubSpot platform

• Free to use

Cons:

• Does not sync profiles, DMs, or any organic activity. This is not the solution for sales outreach or conversation tracking.

3. LinkedIn Sales Navigator Integration

What it is: This is the premium integration that allows HubSpot to connect with LinkedIn's flagship sales tool, Sales Navigator. It's designed to enrich HubSpot contacts with LinkedIn data.

How it provides a HubSpot LinkedIn integration:

• Contact Enrichment: Sync LinkedIn profile data (job title, company, location) to HubSpot contacts with a single click from a LinkedIn profile.

• In-HubSpot Insights: View Sales Navigator insights like mutual connections, related leads, and job change alerts directly within a HubSpot contact record.

• Workflow Triggers: According to HubBase research, you can trigger HubSpot workflows based on Sales Nav activities, such as "New Lead Identified" or "Lead Engagement Detected."

• Send InMail from HubSpot: You can send InMail messages directly from a contact's record in HubSpot, and the activity is logged on their timeline.

Best for: Sales teams heavily invested in Account-Based Selling (ABM) who already pay for Sales Navigator Team or Enterprise licenses.

Pros:

• Provides valuable account and lead intelligence within the CRM

• Streamlines the initial process of creating a new contact in HubSpot from a LinkedIn profile

Cons:

• As users point out, it requires an expensive Sales Navigator subscription

• The sync is often limited. It logs sent InMails but doesn't provide a real-time, two-way sync of the entire conversation thread, which is a major pain point

4. Zapier

What it is: Zapier is a no-code automation tool that acts as a middleman, connecting thousands of apps, including HubSpot and LinkedIn.

How it provides a HubSpot LinkedIn integration:

• It uses a "trigger-and-action" system. For example, a trigger in HubSpot can cause an action on LinkedIn.

• Popular "Zaps" (Workflows):

  1. Trigger: New Blog Post in HubSpot -> Action: Share article as a company update on LinkedIn.

  2. Trigger: New Contact in HubSpot -> Action: Add contact to a LinkedIn Matched Audience for ad targeting.

  3. Trigger: New Form Submission in HubSpot -> Action: Create a LinkedIn company update.

• Trusted by 87% of Forbes Cloud 100 companies, Zapier is a reliable choice for automating public-facing marketing tasks.

Best for: Marketing teams looking to automate content distribution and lead routing between their HubSpot portal and their LinkedIn Company Page.

Pros:

• Incredibly flexible and connects to thousands of other tools

• No-code interface is easy for non-developers to use

• Great for automating top-of-funnel marketing activities

Cons:

• Not designed for personal profile interactions. It cannot read, send, or sync DMs from your personal LinkedIn account. It doesn't solve the sales conversation management problem

5. Make.com

What it is: A powerful workflow automation platform similar to Zapier, but often preferred for more complex, multi-step, and conditional automation scenarios.

How it provides a HubSpot LinkedIn integration:

• Make allows for more advanced orchestration where you can build sophisticated outbound motions.

• Example Workflow from LaGrowthMachine:

  1. Monitor HubSpot List: Make watches a specific HubSpot list (e.g., Lifecycle Stage = "Lead").

  2. Enrich Lead: When a new lead appears, Make uses HubSpot's "CRM objects" to find the associated company and enrich the contact record.

  3. Conditional Logic: Based on the data, it can route the lead into different automated sequences (e.g., an email + LinkedIn campaign).

Best for: Tech-savvy marketing or sales ops teams who need to build custom, multi-channel workflows with conditional logic that go beyond simple trigger-action rules.

Pros:

• Visually intuitive workflow builder

• Handles complex, multi-step scenarios better than many alternatives

• Often more cost-effective for high-volume tasks compared to Zapier

Cons:

• Steeper learning curve than Zapier

• Like Zapier, it primarily interacts with LinkedIn Company Pages and Ads, not personal DMs

6. Oktopost

What it is: Oktopost is a B2B social media management platform designed for marketing teams. Its focus is on content scheduling, employee advocacy, and measuring the ROI of social media activities.

How it provides a HubSpot LinkedIn integration:

• The integration is centered around marketing analytics. It tracks how engagement with LinkedIn posts (from company pages or employee advocates) influences lead generation and pipeline in HubSpot.

• It attributes leads and opportunities in HubSpot back to the specific social media posts that generated them, giving marketers clear ROI data.

Best for: Enterprise B2B marketing teams that need to manage a large-scale social media presence and prove its impact on the sales pipeline within HubSpot.

Pros:

• Excellent for measuring the business impact of social media marketing

• Strong employee advocacy features

Cons:

• This is a marketing analytics tool, not a sales engagement or HubSpot LinkedIn integration tool for managing DMs or syncing individual contacts. It serves a completely different purpose.

7. Dripify

What it is: Dripify is a LinkedIn automation tool that allows users to create automated outreach sequences or "drip campaigns" on LinkedIn. It automates actions like viewing profiles, sending connection requests, and sending follow-up messages.

How it provides a HubSpot LinkedIn integration:

• Dripify can sync leads that are generated or engaged through its automated campaigns into HubSpot. When a prospect replies or connects, their data can be pushed to the CRM.

Best for: Sales teams focused on high-volume, automated top-of-funnel outreach on LinkedIn.

Pros:

• Can save significant time on initial outreach

• Allows for creating complex outreach sequences

Cons:

• User feedback highlights potential issues: "I've used Dripify and wasn't too happy with its integration options with HubSpot, and it didn't address my core use case either."

• LinkedIn automation tools carry a risk to your account if not used carefully

• It's designed for automated sending, not for managing the replies and conversations that result from that outreach

At-a-Glance: HubSpot LinkedIn Integration Tools Compared

Transform Your LinkedIn & HubSpot Workflow Today

Choosing the right HubSpot LinkedIn integration comes down to identifying your biggest bottleneck.

If you're a marketer focused on content distribution from your company page, Zapier or Make.com are excellent choices for automating posts. If your company is already all-in on Sales Navigator, its native integration offers a basic but useful way to enrich contacts.

However, for the vast majority of modern sales professionals, recruiters, and founders, the real challenge isn't posting content—it's managing the flood of critical conversations happening in the DMs. As one user put it, "Everyday I get tonnes of valuable LinkedIn messages, and it's a nightmare to manage!" This is the gap that most tools fail to bridge.

This is where Kondo stands apart. It's the only solution built from the ground up to solve the DM chaos and provide a true, meaningful HubSpot LinkedIn integration at the conversation level. It stops you from losing leads in your inbox and ends the manual drudgery of data entry, allowing your CRM to reflect what's actually happening on the front lines of communication.

If you're ready to transform your LinkedIn inbox from a source of stress into a powerful, organized sales and networking machine, it's time to see what a proper workflow feels like.

Frequently Asked Questions

What is the best HubSpot LinkedIn integration?

The best integration depends entirely on your primary goal. For sales professionals who need to sync direct messages and conversations, a tool like Kondo is the top choice. For marketers running paid campaigns, HubSpot's native LinkedIn Ads integration is ideal. For teams already using Sales Navigator for account intelligence, its native integration provides useful contact enrichment.

How can I automatically sync LinkedIn messages to HubSpot?

You can automatically sync LinkedIn messages to HubSpot using a specialized third-party tool. Standard integrations from HubSpot or LinkedIn Sales Navigator do not offer a complete, two-way sync of direct message history. A tool like Kondo is specifically designed for this, allowing you to set rules that automatically push entire conversation threads from your LinkedIn inbox to the corresponding contact's timeline in HubSpot.

Why doesn't the native HubSpot integration sync my DMs?

The native HubSpot and LinkedIn Sales Navigator integrations are not designed to sync personal direct messages (DMs). HubSpot's native tool focuses exclusively on capturing leads from LinkedIn Ads. The Sales Navigator integration is built to enrich HubSpot contacts with profile data and log sent InMails, but it does not track or sync the back-and-forth replies, leaving a significant gap in conversation history.

Can I connect HubSpot and LinkedIn for free?

Yes, you can connect HubSpot and LinkedIn for free for specific tasks. HubSpot's native integration for LinkedIn Ads is free and effectively syncs leads from your ad campaigns. Additionally, tools like Zapier and Make.com offer free tiers that can automate tasks like sharing new HubSpot blog posts to your LinkedIn company page. However, for deep sales-focused integrations like syncing DMs or full contact profiles, you will typically need a paid subscription to a specialized tool.

What's the difference between a marketing vs. a sales HubSpot LinkedIn integration?

The primary difference lies in their purpose. Marketing integrations (like Zapier, Make.com, or Oktopost) focus on top-of-funnel activities such as automating content distribution to company pages, capturing ad leads, and measuring the ROI of social media campaigns. Sales integrations (like Kondo or the Sales Navigator integration) are focused on bottom-of-funnel activities, such as syncing individual conversations, enriching contact data for outreach, and logging sales activities within the CRM.

Try Kondo for free and experience the power of a truly integrated workflow.